Supporting its vision to build a strong marketing and digital DNA, Reed Exhibitions Greater China has recognised 40 employees as its first ‘Certified Marketers’.
Launched in March 2015, and delivered in Reed’s Shanghai, Beijing and Shenzhen offices, the Reed Exhibitions Greater China Marketing Certification Program, covers nearly 30 event marketing skill sets and finishes with a comprehensive assessment.
The 2015 graduating class included 40 full-time Reed employees at various career levels ranging from marketing assistant to senior marketing manager. All gained companywide recognition for a job well done and have been recognised as Certified Marketers. They will now be enrolled in the 2016 higher level courses.
"At Reed, it’s everyone’s responsibility to uphold our company’s position as industry leader, and this could only be possible with a staff of well-trained employees that are professional, enthusiastic and passionate about what they do," notes Hu Wei, President of Reed Exhibitions Greater China.
"I’m proud to be part of a company that continually invests in and nurtures the talents and professionalism of its employees," he adds. "Specialised programs like these give our employees the exciting opportunity to demonstrate, enhance, develop and eventually master their skills and knowledge within their everyday role. It’s mutually beneficial."
This Marketing Certification Program forms part of Reed’s award-winning learning and development programs designed to help its employees at all stages of their career path by providing an across-the-board understanding of the exhibition industry. Reed employees benefit from these additional programs: the Reed Scholarship Program, Reed Exhibitions Greater China University, Reed Exhibitions Undergraduate Program and the Reed Management Associate Program (RMAP).
To learn more about how Reed Exhibitions sustains the on-going growth and development of its people in China, visit the website.