Digital & Data
Amanda went from Beijing to Paris to learn about best practice
Amanda joined Reed Exhibitions Greater China in 2013, bringing her expertise of social media marketing to our Beijing office.
She was quickly promoted to E-Marketing and Product Manager and she now manages the e-business team, working closely with the various event teams across Greater China to offer digital products to the exhibitors and visitors attending our Chinese events.
In 2015, Amanda requested to work with our teams in France as a member of our global talent exchange programme. She joined the digital marketing team for the first two weeks of September, in order to learn about best practice in e-business from Reed MIDEM, which is considered a Centre of Excellence for Digital within our company.
Her experience in France helped to develop her understanding of European culture, share opinions and sharpen her strategic insight into how to attract more European visitors to China shows.